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Current archive: January 31, 2012
L’Or?al goes a step further in its relationship with its suppliers
Written on:January 31, 2012
Indeed unlike the first edition, where participants were left to present the innovations of their choice, L’Oréal, this time, wanted to share more of its brands strategy by providing a clear brief detailing the different expectations expressed not only by the Group’s Research & Innovation, but also by the Marketing teams of each brand. Participants, however, had free reins to spontaneously propose other types of innovations. Read the full article…
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